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Big Data

Big Data refers to the large amounts of structured and unstructured data that are generated every day from various sources such as social media, sensors, and online transactions. These datasets are too complex to be processed by traditional data processing applications, and therefore require advanced analytics tools and technologies to extract insights and derive value from them.

In eCommerce, Big Data can be used to better understand customer behavior and preferences, optimise marketing strategies, improve business management, and enhance the overall customer experience.