Searchandising

Searchandising is the process of refining and optimising the search results presented to a user on an eCommerce website.

Searchandising typically involves using data and analytics to provide users with a more personalised and relevant search and discovery experience, including the use of autocomplete, product suggestions, and filters. This can improve the user experience, increase conversion rates, and boost sales for the brand.

By combining search analytics and merchandising strategies, businesses can leverage their search data to provide customers with the products they are looking for and recommend complementary products they may be interested in.