PPC or Pay-per-Click is a payment model where advertisers pay only when their ad is clicked. It is a way to purchase website visits instead of relying on organic traffic.
PPC requires keyword bidding and ad customisation for target audiences based on factors like location and interests. Whenever a user performs a search related to the targeted keywords, the ad appears at the top or bottom of the search results page. The advertiser incurs a cost only when the user clicks on the ad.
PPC is a highly effective way to drive targeted traffic to a website since it enables businesses to reach potential customers precisely when they are searching for a product or service. It can be instrumental in lead generation, sales growth, and enhancing brand awareness.