PPC is a payment type where a business only pays the advertiser each time an ad gets clicked on. This is a way to buy visits to a website rather than attempting to earn those visits organically. Advertisers bid on keywords and target their ads to specific audiences based on location, interests, and other factors. When a user searches for something related to the keywords that the advertiser is targeting, the ads appear at the top or bottom of the search results page, and the advertiser is charged when the user clicks on the ad. PPC is a popular method for driving targeted traffic to a website, as it allows businesses to reach potential customers at the moment they are searching for a product or service. It can be an effective way to generate leads, increase sales, and grow brand awareness.