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Cart Optimisation

Cart optimisation is the process of improving the shopping cart experience to increase shopping cart conversion rates and prevent cart abandonment. This involves optimising the layout and design of the cart page, improving its usability, as well as making it visually appealing and trustworthy.

Cart optimisation also involves reducing cart abandonment rates by implementing strategies like retargeting customers who abandoned their carts and offering discounts and such to encourage them to complete their purchases. By optimising the cart experience, eCommerce businesses can improve their conversion rates and revenue.