Get a free demo

Discover Your Growth Strategy

See Segmentify in Action

Shortly after you submit the form, one of our team will contact you to organise a time for your demo. Thank you!

Share

Segmentation

Segmentation is creating customer clusters based on shared traits, such as behaviour and consumption patterns. This helps businesses to better understand and target their customers with more personalized marketing messages, products, and services. Segmentation can be based on a wide range of criteria, such as demographics (age, gender, income), psychographics (lifestyle, values, personality), and behaviour (purchase history, website activity). By segmenting their target audience, businesses can tailor their marketing efforts to meet the specific needs and preferences of each group, resulting in higher engagement, conversion rates, and customer loyalty.

Share