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B2B (Business-to-Business) is a business model where businesses sell goods or services to other businesses. These are used by another business to operate or produce goods and services for consumers.

B2B transactions can occur between manufacturers and wholesalers, wholesalers and retailers, or between service providers and their clients. B2B marketing often involves targeting specific industries, providing tailored solutions to meet their specific needs, and building long-term relationships based on mutual benefit. B2B transactions often involve higher purchase volumes, longer sales cycles, and more complex decision-making processes than B2C transactions.