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Bottom of the Funnel (BoFu)

Bottom of the Funnel (BoFu) is the final stage of the sales funnel, where potential customers are close to making a purchase decision.

BoFu marketing tactics focus on converting leads into paying customers and include strategies such as retargeting ads, personalised email campaigns, product demos, free trials, and other promotional offers. BoFu marketing involves direct and targeted messaging that is tailored to a specific customer’s needs and interests.

Businesses often use BoFu marketing tactics to close deals and retain customers, as well as upsell or cross-sell additional products or services. BoFu marketing plays a crucial role in increasing customer lifetime value and maximising revenue, making it essential for any comprehensive marketing strategy.