Cart Abandonment

Cart abandonment occurs when a potential customer adds items to their cart on an eCommerce website but leaves without carrying out an action and completing the purchase. It is a common challenge for online businesses, and it can occur for various reasons, such as unexpected shipping costs, complicated checkout processes, or technical issues.

Cart abandonment can result in lost sales and revenue for businesses, but it also provides an opportunity to understand customer behaviour and improve the shopping experience. To reduce cart abandonment, businesses can use strategies such as simplifying the checkout process, offering free shipping or discounts, sending reminder emails, and providing a good customer service.