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Brick and Mortar

Brick and mortar is a term used to describe traditional physical retail stores. This term has become more significant in recent years as eCommerce has grown in popularity, in need of differentiating the virtual and physical stores.

Brick and mortar stores often face challenges such as high costs, intense competition from online retailers, and changes in consumer shopping behaviour. However, many physical retailers have adapted to these challenges by implementing strategies such as omnichannel retailing and creating unique in-store experiences for customers.