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Click-Through Rate (CTR)

Click-through rate (CTR) is a metric used to measure the percentage of clicks a website or advertisement receives.

CTR shows the effectiveness of online marketing campaigns and how engaging and relevant the ad or website content is. While a high CTR indicates that a content is effective in generating interest and driving traffic, a low CTR might indicate that the content is not resonating with the target audience.

CTR can be calculated for various online marketing channels, including search engine ads, display ads, email campaigns, and social media posts. By monitoring and analysing CTR, businesses can optimise their online marketing strategies to improve engagement, conversions, and revenue.