Written by Bahar Kızılkaya
07 March 2023
Decoy Effect is a phenomenon where consumers may signal a preference change when presented with a third option, creating an asymmetrical dominance towards the novel stimuli.
Written by Bahar Kızılkaya
07 March 2023
Engagement data is the collected information on the interactions between a customer and a brand. This data can consist of metrics such as time spent on the site, page views, clicks, and shares on soci...
EBITDA is short for earnings before interest, taxes, depreciation, and amortisation. It is a common financial metric in eCommerce used to evaluate a company’s financial performance. It measures ...
CTA (Call to Action) refers to a prompt, mostly a button, that aims to encourage a website visitor to take the desired action. The said action can be making a purchase, viewing a campaign, engaging wi...
Automation is adapting machines, and such, into a process to make it operate automatically without the need for manual work. Its biggest benefit is the saving of a lot of money and time. Automation in...
