Social Proof

Social proof is a phenomenon in which people’s decisions and actions are influenced by the behaviour and opinions of others.

It is a potent marketing tool applicable to various eCommerce contexts, from social media to email marketing. Social proof can be customer reviews, ratings, testimonials, or endorsements from family, friends, influencers, or experts.

Offering social proof can help businesses establish credibility, trust, and authority with their target audience, ultimately leading to increased customer engagement and sales.