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Google Analytics

Google Analytics is a free service that tracks and reports website traffic to reveal traffic trends over a period through graphs; useful for SEO and marketing purposes alike. It allows website owners and marketers to track and analyse website traffic and user behaviour.

With Google Analytics, businesses can gain insights into their website visitors, including how many people are visiting their site, where they are located, how they are finding the site, and what they are doing on the site. Google Analytics provides detailed data on website performance, including metrics like bounce rate, session duration.