User engagement refers how users are interacting with a product, service, or brand. It can be measured through various metrics, such as time spent on a website, number of page views, clicks, shares, comments, and more.
User engagement is an important aspect of digital marketing as it indicates how well a brand is able to attract and retain its audience. It is also a key factor in search engine optimisation (SEO) as search engines favor websites that have higher engagement rates. To improve user engagement, brands can offer personalised content, incentives, interactive features, and other tactics that encourage users to interact with their brand.