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Retention Rate

Retention rate refers to the percentage of customers who continue to do business with a company over a period of time. It is a metric used to measure customer loyalty and satisfaction.

A high retention rate indicates that customers are satisfied with the products or services offered by the company, while a low retention rate indicates that customers are not satisfied and are likely to switch to a competitor. Retention rate can be calculated by dividing the number of customers at the end of a period by the number of customers at the beginning of the period, and then multiplying the result by 100.