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Return on Ad Spend (ROAS) is a digital marketing metric that measures the revenue generated by an advertising campaign relative to the amount spent on that campaign.

ROAS is calculated by dividing the total revenue generated by the campaign by the total amount spent on the campaign. This metric is often used to evaluate the effectiveness of digital advertising campaigns and determine which channels or tactics are driving the most revenue for the business.

A higher ROAS indicates that the campaign is generating more revenue per dollar spent, while a lower ROAS indicates that the campaign may need to be adjusted or optimised to improve its performance.