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Growth Hacking

Growth hacking refers to the use of creative and unconventional marketing strategies to rapidly grow a business, typically through the use of technology and data analytics. It focuses on the most effective ways to increase growth in a business through combining product and data strategies, marketing and experimentation. This approach involves experimentation and constant testing to find the most effective ways to acquire and retain customers, increase engagement and revenue, and scale the business. Growth hacking is especially popular among startups and small businesses that aim to achieve growth with limited resources in a short time.