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Gamification is the implementation of game design techniques and mechanics to engage and motivate people to carry out an action through the use of rewards, badges, points, and leaderboards. It is a popular marketing strategy that involves the integration of game mechanics into non-game contexts, such as websites, apps, and social media platforms.

Gamification helps increase customer engagement, loyalty, and brand awareness by creating a fun and interactive experience for users. Gamification can be used in various industries, including education, healthcare, and marketing, to drive user engagement.