Conversion Rate Optimisation (CRO)
Conversion rate optimisation (CRO) is the process of increasing the number of users who carry out a specific action on a website. It involves analysing user behaviour and testing different design and content strategies to determine which ones lead to the most conversions.
The goal of CRO is to maximise the effectiveness of a website or landing page in turning visitors into customers. By optimising conversion rates, businesses can increase revenue, improve ROI, and enhance the user experience for their customers.