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Italian Fashion Retailer Fabiboutique Increases Retention Rate by 10%
Fabi is a family-owned business founded in 1965 by two brothers, Elisio and Enrico Fabi, in Marche, Italy, where shoe production is the bread and butter. As their success grew, they continued to live by the company’s foundational cornerstones: Craftsmanship, attention to detail, uniqueness, and transparency. Since 2010, they have prioritised eCommerce and created their online store, Fabiboutique, which is growing in strength and numbers every year.
Retention
Customer retention was increased by 10%!
Conversion
Fabiboutique achieved 11% higher conversions.
AOV
A 19% uplift in AOV was observed.
Challenges
Amid the challenging consequences of COVID-19, eCommerce has substantially increased its global customer base as new users turn to online resources for shopping experiences. The company’s primary goal was to craft smooth and satisfactory online shopping experiences for its loyal customer base by improving the website user experience and optimising the sales funnel to increase sales.
“In addition to improving our user experience, we have obtained excellent and measurable results thanks to Segmentify. We love product and basket page recommendations as they are quite useful and effective.”
Alessio Berdini eCommerce Manager, Fabiboutique