Electronics Retailer Robolink Boosts Conversions by 4.5x

Robolink Technology was established in 2013 to provide services in the electrical and electronics industry in areas such as eCommerce, training and consultancy.

Having become one of the leading companies in its field, Robolink Technology’s product range of more than 5000 items consists of electronic components, 3D printers, hobby electronics and robotics, and coding equipment used in STEM education in schools.

Challenges

Due to its wide and colourful product range, Robolink Technology serves many different customer segments. As a result, their primary concern is to provide an excellent shopping experience to all these customer segments.

To realise this, Robolink needed a solution to make product discovery more accessible and on-point. The company also needed to ensure that every single customer would find what they’re looking for without any hassle.

“We are serving an industry of hundreds of products with nonspecific names. When the most important problem, finding the product that the customer needs, was solved by Segmentify’s solutions, our customer satisfaction increased with a reflection on our sales. Personalised Recommendations also provide a unique experience to our customers. We are also happy with the one-to-one contact, fast solutions and painstaking work of Segmentify.”

Robolink Team