06 March 2023

Bounce Rate

Bounce rate is a metric that shows the percentage of visitors that leave a website after viewing one page without interacting with the website further and performing any action.

A high bounce rate can indicate that visitors are not finding what they are looking for on the website or that the website’s content, design, or usability is not engaging enough to keep them on the website.

A low bounce rate, on the other hand, can indicate that the website is engaging enough and providing a good user experience. Bounce rate is an essential metric for businesses to identify areas for improvement in website design, content, and user experience, and ultimately, increase engagement and conversions.

Written by Segmentify

06 March 2023

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Bounce Rate

Related Terms

First-Party Data

Data Silos

CSAT

CRM

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