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Written by Segmentify

07 March 2023

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Google Analytics

Google Analytics is a free service that tracks and reports website traffic to reveal traffic trends over a period through graphs; useful for SEO and marketing purposes alike. It allows website owners and marketers to track and analyse website traffic and user behaviour.

With Google Analytics, businesses can gain insights into their website visitors, including how many people are visiting their site, where they are located, how they are finding the site, and what they are doing on the site. Google Analytics provides detailed data on website performance, including metrics like bounce rate, session duration.

Written by Segmentify

07 March 2023

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Related Terms

First-Party Data

First-party data is the data or information a company directly collects from its users or customers. It is collected through audience engagement, which can happen on the company website, app, social m...

Data Silos

Data silos refer to isolated management systems that operate independently without the ability to integrate with other systems. In the eCommerce context, these silos can originate from diverse sources...

CSAT

Customer Satisfaction Score (CSAT) is a metric used to measure how satisfied customers are with a product, service or their interaction with a business. CSAT is usually measured through surveys, which...

CRM

CRM is a software platform that assists businesses in managing their interactions and relationships with both potential and current customers. A CRM system may include: CRM aims to improve customer sa...

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