Searchandising 2.0 is live! Get the details here.
Login Book a Demo
Login Book a Demo

Get a free demo

Discover Your Growth Strategy

See Segmentify in Action

✓ Valid number ✕ Invalid number
Consent(Required)

Shortly after you submit the form, one of our team will contact you to organise a time for your demo. Thank you!

Written by Segmentify

30 March 2023

Share

Big Data

Big Data refers to the large amounts of structured and unstructured data that are generated every day from various sources such as social media, sensors, and online transactions. These datasets are too complex to be processed by traditional data processing applications, and therefore require advanced analytics tools and technologies to extract insights and derive value from them.

In eCommerce, Big Data can be used to better understand customer behavior and preferences, optimise marketing strategies, improve business management, and enhance the overall customer experience.

Written by Segmentify

30 March 2023

Share

Related Terms

Data Silos

Data silos refer to isolated management systems that operate independently without the ability to integrate with other systems. In the eCommerce context, these silos can originate from diverse sources...

CSAT

Customer Satisfaction Score (CSAT) is a metric used to measure how satisfied customers are with a product, service or their interaction with a business. CSAT is usually measured through surveys, which...

CRM

CRM is a software platform that assists businesses in managing their interactions and relationships with both potential and current customers. A CRM system may include: CRM aims to improve customer sa...

ROI

Return on Investment (ROI) is a metric that measures the profit you make from your investments and the efficiency of several investments to determine which is the most efficient. ROI is calculated by ...

Our website uses cookies

Our websites use cookies. By continuing, we assume your permission to deploy cookies as detailed in our Privacy Policy.

Accept all