B2C

B2C (Business-to-Customer) is a business model where businesses sell goods or products to individual consumers. These sales can occur through online and offline channels, such as eCommerce websites, brick-and-mortar stores, and mobile apps.

Businesses with this model aim to promote their products to a wide range of audience through online and offline channels with targeted ads. B2C businesses often prioritise creating a positive customer experience and building brand loyalty to encourage repeat purchases and increase customer lifetime value.