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Written by Segmentify

13 February 2023

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Men’s Luxury Fashion Joseph Turner Uplifts Its Order Spend by 30% in 2 Months

Joseph Turner was founded in 1997 in Yorkshire, UK as a men’s formal shirt retailer. Since then, the brand has widened its product range to include tweed jackets, luxurious knitwear, casual tops and shirts, and premium leather footwear.

Conversion

Conversion was observed to be 2.6x higher.

AOV

Joseph Turner achieved 30% higher Average Order Value.

Add-to-Basket

20% more items were added to the basket.

Challenges

In the long term, Joseph Turner was seeking growth. However, the uncertainty created by Brexit and the pound volatility presented a real challenge in the marketplace. Joseph Turner, therefore, needed strong assurances that a solid ROI could be achieved.

In other words, before they could invest in and test new acquisition strategies, the company first had to ensure that it had a solid customer base with a high reorder rate and a high order spend.

“The key performance indicator for us is that orders placed using the Segmentify widgets are significantly higher in value and have more items in the basket.”

The first step Joseph Turner had to take was to consolidate its customer base and incrementally increase its customer acquisition rates. Additionally, working with third parties in the past had presented difficulties due to the complex structure of the Joseph Turner website platform.

Joseph Turner was on the look for a solution partner that would tick all the boxes.

“The product is incredibly easy to use, very flexible and customisable. It is completely transparent, so you can see what is working and what is not. Also, the service from the team is fantastic – if there is a problem, they look into it straight away to find a fix.”

Catherine Giles Marketing Director, Joseph Turner

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Segmentify's G2 Winter 2023 badges: Best Support for eCommerce Search; eCommerce Personalisation High Performer in Europe; Leader for eCommerce Personalisation, eCommerce Search and eCommerce Analytics; Momentum Leader for eCommerce Analytics and eCommerce Search; Best Estimated ROI for eCommerce Search; Fastest Implementation for eCommerce Search.

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