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Written by Segmentify

13 February 2023


PetsPyjamas Shortens the Conversion Funnel & Boosts Conversion by 3x is Europe’s number one online pet-friendly travel booking destination where pet lovers can browse and book from over 16,000 truly pet-welcoming cottages, hotels and stylish country B&Bs around the UK and Europe. 


PetsPyjamas achieved 3x higher conversion.

Hotel Bookings

12% of all hotel bookings were generated with personalisation.


An uplift of 10% was observed in Click-Through Rates.

Hotel Bookings

3.5% of all hotel bookings were generated via Personalised Search.


The main goal was a shorter conversion funnel along with an increase in sales which ultimately meant that the customer journey needed to be carefully considered. Search results also needed more personalisation as new and returning website visitors heavily used them.

With PetsPyjamas’ focus being pet-friendly, their website needed to remain user-friendly to reflect this properly. In other words, the ease of use was integral. It was also crucial for the ongoing optimisation to be able to make granular changes within different parts of the site without affecting other sections.

“At PetsPyjamas, we believe in a future where the search will be driven by AI to meet customer expectations fully. Thanks to Segmentify, we can serve our customers better than ever in a personalised way. ”

Angus Bankes CTO, PetsPyjamas

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Segmentify's G2 Winter 2023 badges: Best Support for eCommerce Search; eCommerce Personalisation High Performer in Europe; Leader for eCommerce Personalisation, eCommerce Search and eCommerce Analytics; Momentum Leader for eCommerce Analytics and eCommerce Search; Best Estimated ROI for eCommerce Search; Fastest Implementation for eCommerce Search.


Success Story