Segmentify is an eCommerce personalisation platform, backed with AI technology, to help online retailers increase conversions and turn visitors into customers. The solutions we provide include engagement, personalisation and real-time data analytics.
We are able to bring the most accurate products for every single one of your visitors with the help of clever micro-segmentation through machine-learning technology. Two separate machines are always running, monitoring and learning everything that’s happening on your online store.
The first machine tracks visitor behaviour right from the first click. It keeps on learning every action of every visitor like browsing, click, view, add to basket and purchase history. It then uses the behaviour data to create micro-segments of visitors with similar tendencies.
The second machine collects static data about product aspects like brand, category, price range, colour and so on. For each product we identify 3 groups of products that are suitable to be recommended:
1) Alternative Products: Similar products within the same price range. Recommended when the visitor is a price-sensitive customer.
2) Upsell Products: Related products that cost more. Recommended when the visitor is a high-spender.
3) Cross-sell Products: Complementary products or products that are usually bought together or should be utilised together.
So, in the end, when a visitor is looking at a product the first machine identifies the micro-segment the visitor belongs in, all the while the second machine identifies a set of products that should be recommended to them. Each set usually contains 1000 products. Out of that 1000 products, we pinpoint the ones that have been added to the basket or purchased by similar customers from the same micro-segment as the current one. As a result, we recommend the most accurate and relevant products for every single visitor.
Also, mind we remind you that this is all happening in milliseconds!
Segmentify works on all desktop and mobile devices. You can use Segmentify solutions on mobile apps along with websites. To start using Segmentify for your mobile apps, have a look at our mobile SDK or simply contact us!
A campaign is any and every addition you make to your website. A new exit-intent pop-up or a seasonal category page recommendation and all possible uses of our solutions are called a ‘campaign’. Once you dive into our panel and realise how detailed, well-rounded and efficient each of them is, you’ll understand why even a simple web-push notification is called a campaign!
All personalisation campaigns can be prepared and activated on the Segmentify dashboard with just a few clicks. However, our customer success team takes care of more detailed custom campaigns on demand for free.
The individual reporting of each campaign and its contribution to your website can be monitored on Segmentify dashboard in real-time.
Yes! You can set a start and end date for any campaign that you create. This feature is especially useful for special occasions like Halloween, Black Friday or Christmas.
Yes, you can create as many campaigns as you want especially for important pages like category page or basket page. You just need to specify each campaign’s target selector.
You can see your campaigns in test mode using Segmentify Chrome extension.
That’s the whole point, to be honest! All of our recommendation and engagement solutions can be personalised for each and every unique customer!
Yes, you can use your own css classes and can change widget html in the Segmentify Dashboard.
We are currently integrated with Mailchimp. If you provide us access to your Mailchimp account, we send personalised email campaigns tailored for each visitor through Mandrill automatisation. It’s as simple as that!
Instead of asking visitors to sign up for the newsletter at the end of the page, we track their behaviours, and right when they’re most interested, we ask for their emails with our engagement solutions.
Our web-push notifications work on Chrome, Safari and Firefox both for mobile and desktop devices.
No! Our algorithm doesn’t ask personal questions. It just tracks all behaviour of each and every visitor in real-time when they are on your website and makes recommendations based on past and current behaviours of each visitor. A visitor does not have to have signed up to see personalised recommendations.
Yes! We just need an XML from you that contains the product IDs, counts and prices of the purchased products, order value, user ID (if any) and order number (if any) per individual order.
This is a tricky question. Actually, you can use personalised product recommendations on all websites and pages. However, since data fuels artificial intelligence technology, we’d say 30K monthly visitors & 300 monthly sales transactions minimum would be ideal.
We accept Visa and Mastercard.
There isn’t one! You can unsubscribe anytime and won’t be charged for the upcoming month. But we highly doubt you’ll ever want to!
You can visit our Pricing Page. We tried our best to be as clear as possible, however, if you still have questions, you can always contact us.
The integration process does not take more than 5 days! You just need to implement one line of JS code to your web pages and that’s it on your part. Our amazing Onboarding Team takes care of the rest to get you onboard fast. We do the integration between your website and Segmentify. After we set up 6 ready-to-use campaigns for recommendation solutions and 3-4 campaigns for engagement solutions within the next 2 days. In total, it won’t take more than 5 days to welcome you onboard.
You can create your campaigns on the easy-to-use Segmentify panel. Having said that, our onboarding team sets up your first campaigns to get you on board fast and start your free trial. Also, our customer success team is ready to help you with all your campaigns when you decide to use Segmentify solutions after your free trial ends.
No! It is all free.
Yes, you can.
In order to make the most relevant product recommendations, Segmentify needs product information. These pieces of information are collected from two different sources. The first resource is the web or mobile site where product information is collected together with the product view events through the integrations. The second resource is the XML required from customers, from which product catalogues are regularly updated to provide real-time recommendations.
Updated information is highly important, especially for product stocks, prices and product badges. Those updates which are not available on the website can be shared through XML files and will be most efficient for campaign creation.
Google Merchant Center standard format is the preferred format. If you don’t have any product XML file, our teams will have to develop a custom integration process which would take up to two days.
● categories: The best formatting is separating each category with “>”, Ex. “Woman > Jeans”
● inStock: Some feeds just include the stock number and some include stock status. One of them is enough for grabbing stock status.
● price: The price in the feed and the price on the website must be exactly the same. Ex. Price on the website is “15.00”, if the price in the feed is “14.99”, IT IS NOT CORRECT
● oldPrice
● currency
● productid
● brand
● gender
● sizes // optional
● colors // optional
● title
● URL
● image
● params: Segmentify integration has a product-based attribute implementation. Product attribute data (it points to static product-based extra value) can either send with JS integration or send with params XML node.
46276
http://www.example.com/product-46276.html
<!–[CDATA[Prima]]–>
http://example.com/sources/img/products/example-product.jpeg
74.99 72.99 <!–[CDATA[Mother & Baby –> Baby > Baby Toy]]>
TRY
Female Child
5
white Example Campaign Code
Example Campaign Name
Plugins exist, so you can integrate your website with Segmentify even easier and acquire the information Segmentify needs. However, plugins do not in any way do the same job as Segmentify solutions. They just pave the way for easier integration.
We strictly suggest you complete the integration with plugins if you use one of the suitable platforms, because these platforms do not expose all the information that Segmentify needs to work. But Segmentify can easily be integrated to any online store in just a day.
