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A Content Management System (CMS) is a software application that allows users to create, manage, and publish digital content without the need for specialised technical knowledge. CMSs provide an intuitive interface and powerful tools for content creation and editing, as well as for managing and organising content in a structured way.

Some of the most popular CMSs today are WordPress, Drupal, and Joomla. With the help of a CMS, businesses can easily create and manage their websites, blogs, and online stores, and keep their content up-to-date and relevant for their target audience.

Conversion rate optimisation (CRO) is the process of increasing the number of users who carry out a specific action on a website. It involves analysing user behaviour and testing different design and content strategies to determine which ones lead to the most conversions.

The goal of CRO is to maximise the effectiveness of a website or landing page in turning visitors into customers. By optimising conversion rates, businesses can increase revenue, improve ROI, and enhance the user experience for their customers.

Click & Collect is a fullfilment option that allows customers to purchase products online and pick them up at a physical store location. This option is convenient for customers who want to avoid shipping costs or receive their products more quickly.

It also provides a cost-effective solution for retailers who want to offer an online shopping experience without the expense of shipping and other procedures. Click & Collect has become increasingly popular in recent years and is now offered by many retailers as a standard eCommerce fulfillment option.

Cart optimisation is the process of improving the shopping cart experience to increase shopping cart conversion rates and prevent cart abandonment. This involves optimising the layout and design of the cart page, improving its usability, as well as making it visually appealing and trustworthy.

Cart optimisation also involves reducing cart abandonment rates by implementing strategies like retargeting customers who abandoned their carts and offering discounts and such to encourage them to complete their purchases. By optimising the cart experience, eCommerce businesses can improve their conversion rates and revenue.

A customer journey is a series of touchpoints and interactions that a customer has with a business from the first contact to after-sales support. It plays a critical role in the marketing funnel, which helps businesses market their products and services to customers based on where they are in their journey. For instance, a person in the research phase is at the top of the marketing funnel, indicating the start of their journey.

A customer journey map tells a story about how customers interact with a brand, including how they discover it, engage with it, and whether they become repeat customers. The journey highlights various touchpoints a customer could have with a brand, although not all customers may use all of them before making a purchase decision.

While every customer journey is unique, businesses can leverage their website and marketing efforts to guide customers through the journey by providing relevant touchpoints. By doing so, businesses can increase customer engagement and loyalty, ultimately leading to repeat business and growth.

Customer Acquisition is the process of acquiring new customers and bringing them down to the purchase stage of the sales funnel.

Customer acquisition involves identifying target audiences, creating marketing campaigns, and using channels like advertising and social media to drive traffic to a business’s website or store. Once potential customers are engaged, businesses use tactics to convert them into paying customers.

Customer acquisition is important for growth and revenue, and businesses can improve their strategies by refining their approach and identifying the most effective channels and messaging.

Conversion rate refers to the proportion of website visitors who complete a specific action, such as making a purchase, filling out a form, or subscribing to a newsletter, after interacting with content or viewing a product. This figure is determined by dividing the total number of conversions by the total number of visitors.

A conversion rate is a valuable metric for assessing the performance of a website or marketing campaign since it measures how effectively a website or campaign is able to convert visitors into customers. A high conversion rate indicates that the website or campaign is performing well by successfully encouraging visitors to take action. Conversely, a low conversion rate may indicate issues with website design, user experience, or messaging that require attention.

Through careful monitoring and analysis of conversion rates, businesses can identify areas for improvement and implement strategies to optimize their website or marketing efforts to increase conversions and revenue.