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Written by Segmentify

17 May 2023

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Application Programming Interface (API)

An Application Programming Interface (API) is a set of protocols and tools that allows different software applications to communicate with each other and exchange data.

APIs allow developers to access specific features or data from a software application, without requiring them to understand the underlying code or architecture. This makes it easier for them to integrate different systems and build more complex applications by reusing existing functionality. APIs are commonly used in eCommerce to integrate third-party software or services, such as payment gateways or shipping providers, with an online store.

Written by Segmentify

17 May 2023

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Related Terms

First-Party Data

First-party data is the data or information a company directly collects from its users or customers. It is collected through audience engagement, which can happen on the company website, app, social m...

Data Silos

Data silos refer to isolated management systems that operate independently without the ability to integrate with other systems. In the eCommerce context, these silos can originate from diverse sources...

CSAT

Customer Satisfaction Score (CSAT) is a metric used to measure how satisfied customers are with a product, service or their interaction with a business. CSAT is usually measured through surveys, which...

CRM

CRM is a software platform that assists businesses in managing their interactions and relationships with both potential and current customers. A CRM system may include: CRM aims to improve customer sa...

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