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Written by Segmentify

17 March 2023

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Augmented Reality

Augmented Reality (AR) is the combination of a real-world setting with computer-generated content. It sets off multiple senses including visual, auditory, tactile, olfactory and even gustatory. It’s used for various purposes like entertainment, education, health and retail.

As for eCommerce, it can enhance the shopping experience and increase customer engagement highly. Virtual try-ons and product displays are examples of how AR can be implemented in an eCommerce website, which allows visitors to see how a clothing piece will or a beauty product will look on them or whether a piece of furniture will match their room.

Written by Segmentify

17 March 2023

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Related Terms

First-Party Data

First-party data is the data or information a company directly collects from its users or customers. It is collected through audience engagement, which can happen on the company website, app, social m...

Data Silos

Data silos refer to isolated management systems that operate independently without the ability to integrate with other systems. In the eCommerce context, these silos can originate from diverse sources...

CSAT

Customer Satisfaction Score (CSAT) is a metric used to measure how satisfied customers are with a product, service or their interaction with a business. CSAT is usually measured through surveys, which...

CRM

CRM is a software platform that assists businesses in managing their interactions and relationships with both potential and current customers. A CRM system may include: CRM aims to improve customer sa...

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