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Written by Segmentify

30 March 2023

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Average Time on Site

Average Time on Site refers to the average amount of time customers spend browsing on a website. It provides valuable insights into the level of customer engagement. The longer the time spent on a site or page, the higher the chance of converting a visitor into a customer. This metric can be used to analyse the effectiveness of website design, content, and user experience.

A higher Average Time on Sitegenerally indicates that visitors are finding the website user-friendly and engaging, while a low average time on site may indicate that visitors can’t find what they are looking for, or are not interested in the content.

Written by Segmentify

30 March 2023

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Related Terms

First-Party Data

First-party data is the data or information a company directly collects from its users or customers. It is collected through audience engagement, which can happen on the company website, app, social m...

Data Silos

Data silos refer to isolated management systems that operate independently without the ability to integrate with other systems. In the eCommerce context, these silos can originate from diverse sources...

CSAT

Customer Satisfaction Score (CSAT) is a metric used to measure how satisfied customers are with a product, service or their interaction with a business. CSAT is usually measured through surveys, which...

CRM

CRM is a software platform that assists businesses in managing their interactions and relationships with both potential and current customers. A CRM system may include: CRM aims to improve customer sa...

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