05 March 2023

Behavioural Analytics

Behavioural analytics is a data analysis approach that involves collecting and analysing data on how visitors interact with websites, mobile apps, or social platforms. Its aim is to analyse and understand people’s actions and behaviours and gain insight into their needs and preferences.

Behavioural analytics can help businesses identify patterns in user behaviour and track customer journeys. That way, businesses can identify opportunities to improve user engagement, optimise the user experience, and increase conversions. Behavioural analytics can also help businesses measure the success of their current marketing strategies and make better, data-driven, business decisions in the future.

Written by Segmentify

05 March 2023

Related Terms

First-Party Data

First-party data is the data or information a company directly collects from its users or customers. It is collected through audience engagement, which can happen on the company website, app, social m...

Data Silos

Data silos refer to isolated management systems that operate independently without the ability to integrate with other systems. In the eCommerce context, these silos can originate from diverse sources...

CSAT

Customer Satisfaction Score (CSAT) is a metric used to measure how satisfied customers are with a product, service or their interaction with a business. CSAT is usually measured through surveys, which...

CRM

CRM is a software platform that assists businesses in managing their interactions and relationships with both potential and current customers. A CRM system may include: CRM aims to improve customer sa...

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Behavioural Analytics

Related Terms

First-Party Data

Data Silos

CSAT

CRM

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