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Written by Segmentify

30 March 2023

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Big Data

Big Data refers to the large amounts of structured and unstructured data that are generated every day from various sources such as social media, sensors, and online transactions. These datasets are too complex to be processed by traditional data processing applications, and therefore require advanced analytics tools and technologies to extract insights and derive value from them.

In eCommerce, Big Data can be used to better understand customer behavior and preferences, optimise marketing strategies, improve business management, and enhance the overall customer experience.

Written by Segmentify

30 March 2023

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Related Terms

First-Party Data

First-party data is the data or information a company directly collects from its users or customers. It is collected through audience engagement, which can happen on the company website, app, social m...

Data Silos

Data silos refer to isolated management systems that operate independently without the ability to integrate with other systems. In the eCommerce context, these silos can originate from diverse sources...

CSAT

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CRM

CRM is a software platform that assists businesses in managing their interactions and relationships with both potential and current customers. A CRM system may include: CRM aims to improve customer sa...

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