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Written by Segmentify

17 May 2023

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Content Management System (CMS)

A Content Management System (CMS) is a software application that allows users to create, manage, and publish digital content without the need for specialised technical knowledge. CMSs provide an intuitive interface and powerful tools for content creation and editing, as well as for managing and organising content in a structured way.

Some of the most popular CMSs today are WordPress, Drupal, and Joomla. With the help of a CMS, businesses can easily create and manage their websites, blogs, and online stores, and keep their content up-to-date and relevant for their target audience.

Written by Segmentify

17 May 2023

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Related Terms

First-Party Data

First-party data is the data or information a company directly collects from its users or customers. It is collected through audience engagement, which can happen on the company website, app, social m...

Data Silos

Data silos refer to isolated management systems that operate independently without the ability to integrate with other systems. In the eCommerce context, these silos can originate from diverse sources...

CSAT

Customer Satisfaction Score (CSAT) is a metric used to measure how satisfied customers are with a product, service or their interaction with a business. CSAT is usually measured through surveys, which...

CRM

CRM is a software platform that assists businesses in managing their interactions and relationships with both potential and current customers. A CRM system may include: CRM aims to improve customer sa...

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