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Written by Segmentify

17 May 2023

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Conversion Rate Optimisation (CRO)

Conversion rate optimisation (CRO) is the process of increasing the number of users who carry out a specific action on a website. It involves analysing user behaviour and testing different design and content strategies to determine which ones lead to the most conversions.

The goal of CRO is to maximise the effectiveness of a website or landing page in turning visitors into customers. By optimising conversion rates, businesses can increase revenue, improve ROI, and enhance the user experience for their customers.

Written by Segmentify

17 May 2023

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Related Terms

First-Party Data

First-party data is the data or information a company directly collects from its users or customers. It is collected through audience engagement, which can happen on the company website, app, social m...

Data Silos

Data silos refer to isolated management systems that operate independently without the ability to integrate with other systems. In the eCommerce context, these silos can originate from diverse sources...

CSAT

Customer Satisfaction Score (CSAT) is a metric used to measure how satisfied customers are with a product, service or their interaction with a business. CSAT is usually measured through surveys, which...

CRM

CRM is a software platform that assists businesses in managing their interactions and relationships with both potential and current customers. A CRM system may include: CRM aims to improve customer sa...

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