Customer Acquisition

Customer Acquisition is the process of acquiring new customers and bringing them down to the purchase stage of the sales funnel.

Customer acquisition involves identifying target audiences, creating marketing campaigns, and using channels like advertising and social media to drive traffic to a business’s website or store. Once potential customers are engaged, businesses use tactics to convert them into paying customers.

Customer acquisition is important for growth and revenue, and businesses can improve their strategies by refining their approach and identifying the most effective channels and messaging.