Daily Active User (DAU)

Daily Active Users (DAU) is a metric that refers to the number of users who engage with an application, website, or platform within a 24-hour period. It is often used by technology companies to measure their user engagement and to track the growth or decline of their user base.

DAU is one of several metrics used to measure user engagement, including Monthly Active Users (MAU), Weekly Active Users (WAU), and Stickiness.