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Written by Segmentify

04 April 2023

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Direct Traffic

Direct refers to the visits that arrive on a website by typing the URL, clicking on a bookmark or through an unknown source that analytics can’t trace. In other words, these visitors bypassed search engines or referral links to reach the website. Direct traffic is an important metric for measuring brand awareness and customer loyalty, as it represents visitors who are already familiar with the website and actively seeking it out.

Written by Segmentify

04 April 2023

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Related Terms

First-Party Data

First-party data is the data or information a company directly collects from its users or customers. It is collected through audience engagement, which can happen on the company website, app, social m...

Data Silos

Data silos refer to isolated management systems that operate independently without the ability to integrate with other systems. In the eCommerce context, these silos can originate from diverse sources...

CSAT

Customer Satisfaction Score (CSAT) is a metric used to measure how satisfied customers are with a product, service or their interaction with a business. CSAT is usually measured through surveys, which...

CRM

CRM is a software platform that assists businesses in managing their interactions and relationships with both potential and current customers. A CRM system may include: CRM aims to improve customer sa...

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