20 March 2023

Engagement Data

Engagement data is the collected information on the interactions between a customer and a brand. This data can consist of metrics such as time spent on the site, page views, clicks, and shares on social media.

Engagement data paints a comprehensive picture of the customer journey and provides valuable insights into customer behaviour and preferences. It can also help identify potential issues and pain points, as well as make data-driven decisions to optimise customer experience and improve marketing strategies.

Written by Segmentify

20 March 2023

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First-party data is the data or information a company directly collects from its users or customers. It is collected through audience engagement, which can happen on the company website, app, social m...

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CSAT

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Engagement Data

Related Terms

First-Party Data

Data Silos

CSAT

CRM

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