Dictionary Archive - Page 11 of 15

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Google Analytics is a free service that tracks and reports website traffic to reveal traffic trends over a period through graphs; useful for SEO and marketing purposes alike. It allows website owners and marketers to track and analyse website traffic and user behaviour.

With Google Analytics, businesses can gain insights into their website visitors, including how many people are visiting their site, where they are located, how they are finding the site, and what they are doing on the site. Google Analytics provides detailed data on website performance, including metrics like bounce rate, session duration.

Fulfilment refers to the process through which an order reaches the customer, starting from the online store receiving the order to delivering the purchase to customers. It includes everything from inventory management and order processing to packaging and shipping them to customers.

An efficient fulfilment process is critical to providing a satisfying customer experience and building brand loyalty. To achieve this, eCommerce businesses should manage their inventory carefully, streamline their order processing systems, and work with logistics partners to ensure that products are delivered to customers accurately and on time.

FOMO (Fear of Missing Out) Marketing is about digital messaging and storytelling that appeals to consumer expectations and makes them think they have an opportunity that might slip through their fingers. FOMO is a psychological phenomenon where people feel anxious or uneasy when they think others are experiencing something they are not.

FOMO marketing tactics often include limited-time offers, countdown clocks, social proof, and scarcity messaging to create a sense of urgency and persuade customers to act quickly. For example, an eCommerce website may offer a time-limited discount or free shipping to encourage customers to complete their purchase. FOMO marketing can be a powerful tool for businesses, as it can create a sense of urgency and motivate customers to take action, resulting in increased sales and revenue.

eCommerce, short for electronic commerce, refers to the buying and selling of goods and services online.

eCommerce allows businesses to reach customers anywhere in the world and enables customers to shop from the comfort of their homes or on the go using their mobile devices. Online marketplaces like Amazon and eBay, as well as individual eCommerce websites, allow businesses to sell their products and services directly to consumers.

eCommerce transactions are typically facilitated through secure online payment systems, and businesses often offer various shipping and delivery options to meet customer needs.

Email marketing is a form of digital marketing that involves sending commercial or promotional messages to a group of individuals via email.

It is a direct approach that enables businesses to connect with their customers and prospects directly in their inbox.Email marketing campaigns can comprise a diverse range of content types, including newsletters, promotional offers, event invitations, surveys, and more.

Email marketing is a cost-effective strategy for businesses to reach their target audience and boost sales, but requires meticulous planning, execution, and analysis to be effective. Typically, the success of an email marketing campaign is measured using metrics such as open rates, click-through rates, and conversion rates.

Adherence to email marketing regulations, such as the CAN-SPAM Act, is also critical, which requires businesses to include an opt-out option in their emails and respect unsubscribe requests.

Direct-to-Consumerr (DTC) is a business model where the manufacturer provides a product/service directly to the consumer, forgoing a third-party distributor.

DTC brands often leverage digital marketing and eCommerce platforms to reach and engage customers, build brand awareness, and offer a personalised shopping experience. By eliminating intermediaries, DTC brands can have more control over their brand image, pricing, and customer relationships, while also providing more transparency and value to their customers.

Decoy Effect is a phenomenon where consumers may signal a preference change when presented with a third option, creating an asymmetrical dominance towards the novel stimuli.

The less desirable option, known as the decoy, is strategically designed to make one of the other options more appealing in comparison. The decoy effect is commonly used in marketing and sales to influence consumer behavior and encourage them to choose a specific option.