Product Detail Page (PDP)

Product detail page is a web page that displays detailed information about the product viewed on an eCommerce site. It is the page that a customer lands on when they click on a product listing in an online store.

PDP typically includes product images, descriptions, pricing information, availability, customer reviews, and other relevant details. It is an important element of an eCommerce website, as it can help customers make informed purchasing decisions and can impact the overall user experience.

A well-designed PDP can also improve search engine rankings and increase conversions. Online retailers often optimise their PDPs by using high-quality images, writing detailed descriptions, highlighting key features, and providing social proof through customer reviews and ratings.