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Written by Segmentify

26 July 2023

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Searchandising

Searchandising is the process of refining and optimising the search results presented to a user on an eCommerce website.

Searchandising typically involves using data and analytics to provide users with a more personalised and relevant search and discovery experience, including the use of autocomplete, product suggestions, and filters. This can improve the user experience, increase conversion rates, and boost sales for the brand.

By combining search analytics and merchandising strategies, businesses can leverage their search data to provide customers with the products they are looking for and recommend complementary products they may be interested in.

Written by Segmentify

26 July 2023

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Related Terms

First-Party Data

First-party data is the data or information a company directly collects from its users or customers. It is collected through audience engagement, which can happen on the company website, app, social m...

Data Silos

Data silos refer to isolated management systems that operate independently without the ability to integrate with other systems. In the eCommerce context, these silos can originate from diverse sources...

CSAT

Customer Satisfaction Score (CSAT) is a metric used to measure how satisfied customers are with a product, service or their interaction with a business. CSAT is usually measured through surveys, which...

CRM

CRM is a software platform that assists businesses in managing their interactions and relationships with both potential and current customers. A CRM system may include: CRM aims to improve customer sa...

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