Fashion Archives - Segmentify

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About this report:

The report investigates the shifts in customer behaviour concerning personalised campaigns, comparing the first four months (i.e., January through April) of 2022 and 2023.

The data presented in this report is derived from Segmentify customers in the fashion, accessories, luxury, and sports fashion industries.

The campaign types examined are on-site personalised recommendations, on-site search & discovery campaigns, and personalised push notifications.