Growth & Optimisation

Why is the push channel important?

Push puts your brand directly in front of your audience—instantly and personally. Drive engagement, recover sales, and boost revenue without any extra effort.

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75%

Mobile Web Push Subscriber Opt-In Percentage

8.2%

Average CTR of Automated Web Push Campaigns

6%

Average CTR of Abandoned Cart Notifications

AI-Assisted Automation Scenarios for Web Push

Abandoned Cart Reminders

Why It’s Powerful?

Abandoned carts represent a major revenue loss for e-commerce stores. Web push notifications effectively target users directly and quickly, reminding them to complete their purchase. On average, abandoned cart push notifications achieve 8–12% conversion rates, significantly higher than traditional email reminders

Re-engage Users

Why It’s Powerful:
These notifications re-engage users interested in out-of-stock products, boosting sales. Web push alerts notify users instantly, prompting immediate action. Compared to email notifications, back-in-stock push messages can achieve 4–8x higher click-through rates

Personalised Product Recommendations

Why It’s Powerful:
Tailored recommendations based on user behavior drive higher engagement and conversions. Web push delivers these suggestions directly to the user’s screen, capturing attention effectively. Personalized push notifications can achieve up to 30% higher conversion rates compared to generic notifications

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