Premium Spirits Club Improves Product Page Performance and Uplifts Conversion by 10%
Caskers is a leading online destination for high-end spirits consumers within the US. With a selection of exclusive and hard-to-find spirits and popular brand names, Caskers is the ultimate destination for anyone who wants to take pride in what they drink.
Per Session Value was boosted by 22%.
Caskers observed a 10% increase in conversions with personalisation.
One of the most significant difficulties facing alcohol retailers is that every US state has unique laws and regulations concerning the sale of alcoholic beverages. These laws reflect the old post-Prohibition laws meant to collect taxes and prevent alcohol-related crimes, creating unique challenges for the alcohol industry.
Due to COVID-19 lockdowns, consumers turned to online solutions for purchasing alcohol. And as customers have turned to online purchasing in increasing numbers, legal constraints have slowly relaxed, making, in turn, online alcohol delivery a market staple.
As online alcohol delivery grows, so does the need for local on-demand delivery services. However, this business opportunity comes with its own challenges.
As mentioned above, the availability of spirits differs significantly between states in the US. So rather than promoting the same products to every customer, Caskers was looking for ways to improve the use of their vast collection of spirits available to their customers locally.
This required a smartly placed personalised customer engagement solution to improve the product page performances and the user experience.
“People are easily persuaded to take action when they see other people doing the same thing. FOMO notifications have a significant impact on our conversion rates.”