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Written by Segmentify

14 February 2023


How Domino’s Boosted AOV by 10% with Strategically Placed Personalisation

A pioneer in the pizza industry with its “home delivery” operations, Domino’s Pizza also aims to make an impact as a technology company with its industry-leading approaches, technology investments, and high customer satisfaction figures.


The A/B test results showed an incremental 1.6x higher revenue.


A 10% increase was observed in Average Order Value.


Domino’s achieved almost 3x higher conversion.


Online food delivery has experienced an unprecedented boom in the last couple of years. And right now, online food delivery is a big part of the daily routine .

The number of food delivery services continues to grow with each day. Customers, therefore, have a wide variety of choices, making customer engagement and retention challenging for brands.

Looking for convenience and simplicity when ordering food online, the last thing anyone wants to do is scroll aimlessly through an online menu in search of something that will satisfy their appetite.

“At Domino’s Turkey, we had a goal of customising our products for each customer based on their current and past purchase history. We received the full support of the Segmentify team, both in terms of implementation and during the A/B test period. We did an A/B test between the products we showed as static and the dynamic products we displayed using Segmentify’s machine learning system, and we achieved an incremental 162% higher revenue.

We have integrated it into Domino’s app channels with the easy SDK module. We were able to do this with minimal effort from the development team, which is one of the most significant positive aspects.”

Domino’s Pizza Turkey Team

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Segmentify's G2 Winter 2023 badges: Best Support for eCommerce Search; eCommerce Personalisation High Performer in Europe; Leader for eCommerce Personalisation, eCommerce Search and eCommerce Analytics; Momentum Leader for eCommerce Analytics and eCommerce Search; Best Estimated ROI for eCommerce Search; Fastest Implementation for eCommerce Search.
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