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The Challenge
Dossha, a popular sports fashion brand, needed to:
- Boost average order value
- Increase items per basket
- Simplify product discovery for online shoppers
The Solution
Segmentify implemented two powerful personalisation strategies:
✅ Dynamic Bundles on Product Detail Pages
Helped customers “complete the look” by showcasing matching items like tops, bras, and t-shirts, right on the product page.
✅ AI-Powered Complementary Product Recommendations
Smart algorithms suggested highly relevant items based on purchase data and shopping behavior, across the site and especially at checkout.
The Results Speak for Themselves
higher than site average
Dynamic Bundles converted 3.5x better than the site average.
CTR
The Click-Through Rate for Dynamic Bundles reached 16.4%
Contribution Ratio
The Contribution Ratio of the campaign was 7%.
Conversion Rate
The AI-powered recommendation widget achieved a 6.02% conversion rate, compared to the site-wide average of 1.03%.
🚀 Key Takeaways
- Increased basket size with smarter cross-selling
- AI matched the right products to the right customers
- Higher-value purchases, faster decisions
- 6x more conversions — all driven by Segmentify’s widgets
💬 Want Similar Results for Your Store?
Let Segmentify help you unlock the power of AI personalisation — just like we did for Dossha.
👉 Book a Demo or Talk to an Expert Today!