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Written by Segmentify

13 February 2023


Luxury Fashion Retailer Hemington Increases Conversions by 12x

Set out with the motto “You Are What You Wear”, Hemington offers a carefully curated fashion collection for men who are aware of their own worth. Hemington strives to bring joy, comfort, and style to the everyday life of these individuals and uses only the best quality materials for this purpose.


Hemington achieved 3x higher conversion through Search & Discovery.


Recommendation campaigns boosted conversions by 12x.


A 15% increase was observed in Average Order Value.


For luxury brands, the in-store experience is the backbone of their services. The VIP treatment, the attentive sales assistants and the exclusivity are the staple features of typical luxury shopping.

While in-store luxury shopping puts great emphasis on personalisation and product recommendations, online luxury shopping experiences usually fall short of delivering these same experiences.

A luxury fashion brand like Hemington needs a website experience that will reflect the exclusivity and the high quality of its products. The website itself should act like a personal sales assistant with its personalised solutions.

“With eCommerce getting more widespread and competition increasing, personalised marketing tools are gaining more importance with each day. Hence, we use Segmentify’s solutions to communicate accurately with our website visitors and to help them reach their needs as soon as possible.”

Hemington Team

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Segmentify's G2 Winter 2023 badges: Best Support for eCommerce Search; eCommerce Personalisation High Performer in Europe; Leader for eCommerce Personalisation, eCommerce Search and eCommerce Analytics; Momentum Leader for eCommerce Analytics and eCommerce Search; Best Estimated ROI for eCommerce Search; Fastest Implementation for eCommerce Search.


Success Story