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Written by Segmentify

13 February 2023


Irish Fashion Retailer iCLOTHING Improves Customer Journey & Uplifts AOV by 19%

iCLOTHING has grown into Ireland’s leading online fashion store for the style-conscious woman. Ireland’s finest online destination for contemporary fashion iCLOTHING showcases up to one hundred brands and continues to offer great choices at affordable prices, all packaged with an exceptional customer experience.


iCLOTHING achieved 3.6x higher conversion.


Average Order Value was boosted by 19% with personalisation.


Add-to-Basket rate was uplifted by 1.7x.


As iCLOTHING’s product range and brand offerings continued to grow, it became harder for customers to make purchasing decisions across many choices. This is a common challenge for fashion eCommerce. Because by nature, fashion retailers offer many sizes, collections, styles and colours, making the shopping experience overwhelming at times.

This challenge also shows itself in the on-site search; customers had difficulty finding the items they were searching for. The goal was to reduce the number of customers becoming overwhelmed by irrelevant product categories and help them locate their preferred products quickly.

“The ability to automate our entire product recommendation process has greatly reduced manual and time-consuming merchandising. The personalised nature of these recommendations has improved various KPIs, and overall, we have seen terrific results working with the Segmentify team.”


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Segmentify's G2 Winter 2023 badges: Best Support for eCommerce Search; eCommerce Personalisation High Performer in Europe; Leader for eCommerce Personalisation, eCommerce Search and eCommerce Analytics; Momentum Leader for eCommerce Analytics and eCommerce Search; Best Estimated ROI for eCommerce Search; Fastest Implementation for eCommerce Search.
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